An in-depth interview with the new LUXE Paris ambassador



“This competition and victory couldn't come at a better time in my life! I just founded my enterprise two years ago in real life and I saw all my efforts almost dashed due to the pandemic and I really needed to focus on a project, work hard, and be successful!
`` This competition allowed me to rediscover the feeling of being a winner! ''

The Canadian Avalon Chrome, winner of the LUXE Paris LOOK of the YEAR competition, discovered Second Life 17 years ago at a time when teleportation did not yet exist.
"You had to walk or fly from one sim to another and you could hear all kinds of construction noises, it was very strange," she recalls. Her first avatar will serve her mainly to explore and participate in some role-playing games. '' It was for the pleasure of writing stories because I love to write, '' she explains. And then one day, this first explorer avatar discovered one of the rare fashion boutiques on the grid at this time. This was the first step in the birth of Avalon, a stunning virtual beauty with a body sculpted by Wren Noir, jeweled by Chop Zuey (where she works as a model in store) and passionately stylish.



“I love fashion in all my lives,” says the one named Rona in real life, whom her friends nickname Runway Rona!
"Fashion allows us to express our creativity and our identity," she says. `` Graphic designer in the real world, I am a very creative person and I love this freedom of expression that fashion gives me! ''

Like many girls in Second Life, Avalon spends a lot of time playing Barbie. "I have a lot of fun creating looks that I then capture in photos," explains this graduate of Visionary Photography. Past master in the art of creating powerful fashion images, Avalon was also a photography teacher at the Regal Modeling Institute, where she also trained as a professional model. You want to see? Well, all of the photos accompanying this interview are signed Avalon.

Beautiful, intelligent, talented and passionate, Avalon also has a heart of gold. "I approach life and others with love and compassion and it has taken me a long way," she says. The faults of this rare pearl? Everything that comes with perfectionism!

“A lot of people flaunt their perfectionism on the honor roll but for me it's a curse that costs me a lot of time and energy and causes me a lot of sleepless nights,” she explains. "I have to learn to be less demanding of others and of myself."



Completely surprised by her victory, Avalon nevertheless prepared it at length and thoroughly.
"I approached this competition like you apply for a job," she said. `` I said to myself: LUXE Paris is looking for an ambassador, so I have to show the judges that I have more to offer than a beautiful look. ''
On the style side, Avalon connected with LUXE Paris like you put on a glove. “LUXE Paris is all about me,” she says. It's an elegant brand, with class and just the right amount of sensuality. Parisian Skytower and Mika Palmyra also bring beautiful touches of daring to their creations and I really like unusual looks. ''
On the fashion catwalk of the grand finale, she dazzled the jury by accessorizing a sparkling day dress with an evening shawl and enhancing her gala outfit with a golden train, borrowed from the LUXE Paris wedding dress collection.



And yet, while she shone with all her fires on the stage, Avalon fought a technical battle at all times. On the morning of the competition, her Firestorm viewer declared itself inoperable despite her best efforts to reactivate it. She therefore found herself on the runway at the controls of the Second Life viewer a viewer that she had not used for many years and for which she had no reference point.



'' Standing in front of my computer I was in such shock I was suffocating and my husband was scared for me,'' recounts Avalon.

''Then, immense joy came over me. Victory was therefore possible even when everything seemed to be bitter against us. What a beautiful message I found in this contest! ''
Astonished to see his wife react with so much emotion to her victory in a virtual "beauty contest", Rona's husband will ask her, to better understand: Is it as if we had won the lotto? "No honey," Avalon replied before taking a thoughtful sip of the wine he had just brought her to celebrate. "It would be more like we won the Indianapolis 500!"

Superficial beauty contests? This is not what the Avalon story tells us. It is certain that the game is not the same in the virtual world since everyone can be beautiful and build their body to their liking. Performance also relies heavily on the development of technical talent. Virtual mannequins are virtuosos of the computer keyboard. But beyond these differences, Avalon believes that 'real or virtual' pageants help grow those who participate.

"It's a great tool for building self-confidence and getting to know and surpass yourself," she says. However, you have to approach these competitions with a healthy attitude, considering yourself a winner for everything you have learned, regardless of the final score. There is one crown but so much more to be won. It's a great opportunity to make friends and experience female mutual aid. On the other hand, if you are strictly competitive, you can hurt yourself a lot. ''



His fondest memories of the competition?

"When I heard my name attached to the title of LUXE Paris LOOK of the YEAR," she answers without hesitation. I started to search feverishly where that damn viewer had placed the crown that had just been handed to me ... It might have only lasted a few minutes, but I felt like I had stayed. there for an hour before I finally got to put on that beautiful Zuri tiara! It was nerve wracking and surreal, but incredibly wonderful! ''

Avalon also talks about her meeting with Ponchituti Boucher from One On One Modeling Agency, who acted as an advisor to the finalists wishing to refine their art. "I understand why they call her the mother of all models," says Avalon of this legend of the virtual world of fashion. She is so knowledgeable and so generous with her knowledge! Her advice is extremely valuable to me! ''

The hardest?

"My battle with the machine," she recalls, laughing.


Madam Ambassador!

Her plans as LUXE Paris ambassador?
“I fully intend to use all my virtual and real life skills to promote this fashion house that I adore and which gives me such an exhilarating experience,” Avalon replies passionately. `` I am so proud to be part of the LUXE Paris team! I like the fashion that Parisian and Mika create, but I also like the human values that these two entrepreneurs convey. ''
Skytower and Palmyra have effectively built their LUXE Paris LOOK of the YEAR competition with two objectives in mind: to find an ambassador for their brand and to allow many women to showcase themselves, express their creativity and enrich their self-esteem. . With that in mind, the competition is open to all stylish women, even those with no modeling experience. It was a neophyte, Charlotte Chisolm, who won second position in the competition. The competition also includes the election of 30 semi-finalists whose photos are broadcast in the media. In short, this quest to find the ideal ambassador for LUXE Paris is also an opportunity to do good for girls and the testimony, moving and inspiring, of Avalon Rona Runway (wink) makes us think that the mission is accomplished.


The new FACE

of LUXE Paris:

Avalon Chrome!

See the grand finale on YouTube


The dazzling Canadian Avalon Chrome was proclaimed LUXE Paris LOOK of the YEAR on Sunday in a very close competition that lasted four hours!

Australian Charlotte Chisolm finished second while American Aealla Illyar took third.

Twelve finalists were in the race for this prestigious title which was accompanied by a first prize of L $ 50,000 in cash. The runners up, for their part, received L $ 10,000 in cash each.

''WOW! I'm in complete shock, '' Avalon exclaimed as she hurriedly put on the precious crown of diamonds, pearls and aquamarines created for her by Zuri Rayna.

''What a thrilling ride this has been and I'm both surprised and elated that I've arrived here. Lag-walking, but here!

The day had started badly for Avalon. Her Firestorm viewer was no longer working and she had to relearn quickly the Second Life viewer. ''I was stressed and I posed too fast in the second walk,'' relates the new LUXE Paris ambassador. '' I was sure I blew it! So when i heard my name, I was absolutely floored! I started to shake and hyperventilate and my RL husband was scared for me lol...  He does not know much about SL and he was surprised to see that winning this contest was having such effect on me! Once reassured, he went to get me a good cup of wine to celebrate!''

Professional model for four years, Avalon says she prepared for this competition as for a real job in RL. `` I really got involved and I was confident but at the same time I knew that I was up against several very beautiful and very talented competitors. ''

If Avalon's surprise was great, imagine that of Charlotte Chisolm, the first runner up. The beautiful Australian never hit the runway before she enter the LUXE Paris LOOK of the YEAR competition! But with intensive modeling training at In-Nova Academy and the coaching of the top models Ponchituti Boucher and Vianna Oaks from One On One Modeling Agency, Charlotte has proven to be a tremendous asset to the fashion world!

The exquisite Aealla Illyar, a professional model for 12 years, also shone with all her fires, winning the third position brilliantly. In fact, all the finalists showed a very beautiful elegance and a lot of creativity, offering a spectacle of great quality.

The members of the jury did not have it easy and this is not surprising when we know that the 12 finalists were chosen from 326 entries.

Twelve personalities from the fashion world as well as the business and media circles have join LUXE Paris designers, PARISIAN SKYTOWER and MIKA PALMYRA, in the judges' stand: ADONIS LUBOMIR, owner of Swank Event, AHN AVION, owner of the Womenstuff group, AVA JHAMIN, owner of L'Amour Diversity magazine, CHEMA K, owner of SL Confidencial magazine, EVER COURTOIS, owner/designer of Tone Makeup, FROLIC MILLS, founder of BOSL and Miss Virtual World, LANAI JARRICO, owner of The SL Enquirer, NAAR REXEN, owner of In-Nova Model Training Academy and winner LUXE Paris LOOK of the YEAR 2017, NANY JURADO, owner/designer of Bon Amour Hairs and winner LUXE Paris LOOK of the YEAR 2018, PONCHITUTI BOUCHER, owner of ProPoses Modeling Poses and One on One Modeling Agency, QUINTE, winner of LUXE Paris LOOK of the YEAR 2019, and ZURI RAYNA, owner/designer of Zuri Jewelry.





July 12 th - The twelve finalists of the LUXE Paris LOOK of the YEAR competition met the jury for the first time on Sunday in an enchanting venue, all flowery in pink and white, specially created for the event by LUXE Paris designers, Parisian Skytower and Mika Palmyra.

So far the judges have voted by referring to photos submitted by the participants but on Sunday they had the opportunity to meet the finalists in person. Examining their style and evaluating their elegance, they also listened to them with attention. Each of the finalists went up on stage to explain why they would be a good ambassador for LUXE Paris.

The LUXE Paris LOOK of the YEAR competition aims to find an ambassador for the brand, an elegant and stylish woman who will spark the image of LUXE Paris. 326 photos were submitted from which the judges chose thirty semifinalists and then the twelve grand finalists they met on Sunday.

After each finalist' presentation, the judges were invited to question them and there was action.The judges took their role very seriously and their questions were not easy but the finalists answered with brio and grace.


The next step is the grand final, on July 26, when the 12 finalists will compete on the runway in two fashion challenges. For the first challenge, they must create a look on the theme ''Sunny Afternoon on the French Riviera'' while the theme of the second challenge is ''A Night at the Met Gala in New York''.

The judges will assign a score to each of the finalists for each of the challenges and it is the sum of these scores that will determine who will be the next face of LUXE Paris and win L$50,000!

LUXE Paris designers, Parisian Skytower and Mika Palmyra, invited twelve personalities from the fashion industry and the media world to join them on the jury of the competition: Adonis Lubomir, owner of Swank Event, Ahn Avion, owner of the Womenstuff group, Ava Jhamin, owner of L'Amour Diversity magazine, Chema K, owner of SL Confidencial magazine, Ever Courtois, owner/designer of Tone Makeup, Frolic Mills, founder of BOSL and Miss Virtual World, Lanai Jarrico, owner of The SL Enquirer, Naar Rexen, owner of In-Nova Model Training Academy and winner LUXE Paris LOOK of the YEAR 2017, Nany Jurado, owner/designer of Bon Amour Hair and winner LUXE Paris LOOK of the YEAR 2018, Ponchituti Boucher, owner of ProPoses Modeling Poses, Quinte, winner LUXE Paris LOOK of the YEAR 2019, et Zuri Rayna, owner/designer of Zuri Jewelry.

To minimize the lag and allow the finalists to shine, the grand final in world will be a private event with only one guest by finalist and judge. However the show will be broadcast live on YouTube by Villa Media so everybody will be able to follow this thrilling adventure! The link for YouTube will be provided two days in advance here on the contest website. 



 July 2nd - Bravo to Aealla Illyar, Anja, Ali Reignn, Avalon Chrome, Becky Kenaan, Charlotte Chisolm, Cheyenne Sadee Shepherd, Eva Madenwald, Margot Lasalle, Naomi Gallagher, Sholy Kaestner Zhaoying and Spajkie Hanks! 


The Twelve

The die is cast! The jury chose the 12 grand finalists who will compete on the runway for the prestigious LUXE Paris LOOK of the YEAR title and the L $ 50,000 that accompany it! Selected for the quality of their style from 30 semifinalists themselves chosen from 326 registrations, they come from all over the planet.


 Aealla Illyar

United States





 Ali Reignn

United Kingdom


Avalon Chrome



Becky Kenaan

United States


Charlotte Chisolm



Cheyenne Sadee Shepherd



Eva Madenwald

United States


Margot Lasalle



Naomi Gallagher



Sholy Kaestner Zhaoying



Spajkie Hanks


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